The final days of World Tea Expo (WTE) were filled with social media development, sensory stimulation, and final visits to the exhibit floor to, once again, sampling the outstanding teas available.
Many of us continued our WTE experience by participating in a Meet and Greet gathering of the Mid-Atlantic Tea Business Association (MATBA) for the purpose of introducing those new to the tea industry to MATBA's mission and activities. Those of us in MATBA leadership roles are thrilled to welcome three new members and look forward to the opportunity to share our experiences in building success in tea.
"A great meal is an experience that nourishes more than your body." In the March 28, 1948 letter Lulu writes to Mr. Beard. Delicious, A Novel by Ruth Reichl.
The above quote describes exactly how I felt after leaving The Tea Pairing in the Sky hosted by Alize and Seven Cups two weeks ago. The food, tea, and ambiance proved to be an experience worthy of the expenditure. Since I have posted and tweeted several times about the tea and food, I am going to concentrate on the overall event and this phenomenal experience. I have attended many tea pairings, some interesting and enlightening while others were disappointing but, never have I left a tea pairing feeling as luxuriously pampered as I did when leaving this "tea experience."
After giving the event much thought I came to the conclusion that what was successfully offered that evening was a one of a kind "tea experience." Granted many of us have shared tea with famous tea professionals in many different types of surroundings and left feeling satisfied. But when you are provided properly prepared exceptional teas along with deliciously presented dishes while surrounded in an environment of soft music, soothing lightening, soft table linens, exquisite table and glassware all orchestrated to provide the attendee superior fooding stimulation -- that, my dear, is a "tea experience."
In my book, the standards have been set for providing others a "tea experience." It is no longer acceptable to just provide properly steeped good tea, you must consider the vessel in which the tea is served, the presentation of the tea, and the comfort of your participant. The key to success is in the preparation -- know your tea, present the tea in the most appealing form possible, and most of all provide an environment that will enhance the experience. Successful events are planned in advance -- tea and food are sampled, the atmosphere is created, and participant comfort is highlighted.
Lifting my cuppa that your next tea sampling will be a genuine Tea Experience,
The Tea And Hat Lady